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DNAFit takes a similar approach, using genetic insights to recommend tailored nutrition and fitness advice.
Day Two is using clients’ intestinal microbiome to better ascertain their needs.
In this new year, we expect that trend to continue, with emerging brands taking personalization further than ever.
Take a look at Habit, a company that uses clients' DNA to suggest optimized meals.
My boyfriend and I excitedly opened the door to our gorgeous beachfront suite, unsure of what to expect when we entered.
Intuitively you'd say 'no.' Some of you were out hiking, some of you were meditating.
Care/of, a vitamin startup, uses a broad-reaching questionnaire to curate users' selections of supplements.
"Our mission is to help folks achieve their goals, and those goals are unique, so our packets are, too," says Care/of CEO Craig Elbert.
There are all different sizes, shapes, ages in this room." Habit gathers the results of at-home health kit and analyzes 60 biomarkers to craft optimized meal plans, which a team of chefs then whips up and delivers to your door.
Their business plan was convincing enough to earn a million investment from Campbell Soups.